Sunday, April 3, 2011

Straight Talk with Ted Rubin

Achievement expresses itself  in as many unique forms as there are students. If we remove achievement from its current cookie cutter test definition, how do we define it? Leaving the comfort of this mold behind is probably the hardest step in transforming our educational system and yet, it is an absolute necessity.  Achievement can be best described through personal experiences and definitions. If we manifest a definition for ourselves and can successfully fulfill that ideal, we have achieved success. Our role as educators is not to create this definition for students, but rather give students the tools to create and spark a dream they would like to achieve and then help them reach that goal. In turn that personal goal and personal success is not isolated to the individual, but is intimately connected to the achievements of the whole society.
Today we are very fortunate to be joined by Ted Rubin .  Mr. Rubin is a leading social marketing strategist and is the creator of the term ROR, Return on Relationship, a concept he believes is the cornerstone for building a multi-million member base, like the one he built for e.l.f. Cosmetics as the Chief Marketing Officer between 2008 and 2010, and the one being built for the new updated launch of OpenSky.
The best we can hope to offer the world is not what we say to our children, but how we act as a role model to them as we express our own dreams.  Today we have the good fortune of glimpsing Mr. Rubin's personal experience with achieving his own goals as a parent and role model.

1. What inspires you to move beyond the limitations and obstacles of being a divorced parent in a culture traditionally designed for shared parenthood?
The love of my children and a desire to not only be a part of their lives, but to have influence on how they think, reason, and develop. It is challenging due to roadblocks that can easily be put in place by the custodial parent, but I made a decision long ago to put one foot in front of the other, every day, and never give up. 

2. How do you define the of responsibility of parents, schools and communities in raising a child?
I feel, above all others, it is the responsibility of the parents to raise their children. Parents can get involved and do their best to influence their community and schools, but ultimately it is their job to instill the importance of education, values, discipline, and responsibility for oneself.

3. What role does being a playful parent have in building academic confidence and achievement in a child?
Playing with your children, participating at their level, teaching by example, and making certain to allow them the time and opportunity to have fun is so very important. In addition, allowing your children to freely play with others, without the parents hovering over them, is fast becoming non-existent, and we are raising our children without socializing and problem solving skills. Let them play and you will be amazed at what they learn, how they develop and who they become.

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