As mentioned, Mr. Rubin is the creator of the term Return on Relationships (ROR). ROR is a powerful tool in social media and with his vast experience in social networking, media and marketing Mr. Rubin is sharing with the world how we can all do a better job of using these powerful tools to market our products. I have only dabbled with its use, but I already see a huge improvement in how well I can connect with others to promote the cause of educational transformation.
After doing my own experimenting, I realized that ROR is exactly what is needed in the education community today. Below is a breakdown from Mr. Rubin's website. In brackets you will see how I relabeled the columns in order to apply to education.
Perhaps our educational community needs a taste of Mr. Rubin's powerful tool in order to understand that students are the customer and must be treated and served with the utmost respect, dignity and care. They deserve a product that works well and provides an excellent education. Just like any business, if this isn't provided the customer is likely to be disgruntled and demand better. In marketing a solid relationship must be built between entrepreneur and customer and this determines the success of the company. In a similar way how well we build relationships with students and the quality of education we provide now will determine our future success as a society,
|Advertising [Teaching to Tests]||Building Relationships [Developing Whole Child]|